Top 5 Virtual Fitness Programs on iOS in the UK: Q3 2023 Performance

The third quarter of 2023 saw notable performances from the top five virtual fitness apps on the iOS platform in the United Kingdom. Here's a closer look at how these apps fared in terms of weekly downloads, revenue, and active users.

Strava: Run, Bike, Hike experienced a dynamic quarter with its weekly revenue peaking at approximately $314.6K in late July. Weekly downloads showed a steady trend, averaging around 17K, while weekly active users maintained a strong presence, fluctuating between 415K and 448K through the quarter.

OS Maps: Walk, Hike, Run, Bike from Ordnance Survey saw consistent revenue growth, with a high of $135.3K in late August. Weekly downloads remained stable, ranging from 5.2K to 9.3K, although there was a noticeable drop towards the end of September. Active users hovered around the 28K mark, with a slight decrease to 25.6K by the end of the quarter.

Fitbit: Health & Fitness had a varied quarter, with revenue peaking at $211K at the end of June and showing a gradual decline, closing at $131.6K in late September. Weekly downloads averaged around 7.5K, and active users remained relatively stable, fluctuating between 178K and 191K.

Zwift: Ride and Run maintained a consistent revenue stream, peaking at $95.1K in late June and stabilizing around $84.3K by the end of September. Weekly downloads showed moderate growth, peaking at 943 in the final week of September. Active users remained steady, ranging from 5K to 6K throughout the quarter.

AllTrails: Hike, Bike & Run saw its highest revenue of $76.8K in late August, with a gradual decrease to $59.4K by the end of September. Weekly downloads peaked at 18.1K in mid-July and declined to 10.3K by the end of the quarter. Active users started strong at 47K in early July and dropped to around 35K by late September.

For more in-depth insights and detailed analytics, visit Sensor Tower.